Anna is a woman of many hats. Originally born in Sweden, she came to Los Angeles as an entrepreneur; establishing a number of businesses including a makeup school, a tanning salon, and a franchise gym (Barry’s Bootcamp Irvine). Currently the co-owner and founder the makeup line Innovate Cosmetics and ILIMINATE™, she is a successful makeup artist with nearly 18 years of experience behind the scenes of television, fashion, and fitness; alongside being a certified personal trainer and yoga teacher. After selling the gym she had operated with her husband for the past 4 years, she utilized her passion for writing and English Lit studies at Goldsmith’s university in London to pursue a professional career as a copywriter.
Having her heart set on the world of advertising, Anna left her position as a monthly health and beauty columnist for Millennium Magazine and accepted a full-time position at the prestigious Creative PR Firm Unknownlab in Venice, Los Angeles. Her ability to handle large volumes of writing assignments with meticulous skill made her a valuable asset to the firm, and she was soon trusted with high-end clients such as Biscoff Cookies, Antolini Italy, Carefree Lifestyle, NutraFX Sports Nutrition, Pingo Solar, Dapperman and California Coast Yacths.
Anna today works independently with Natalie Minh and Amanda Russell at NMI and Interesting Agency as a full-time social media/PR manager and independent copywriter/ghostwriter for some of the biggest names in the fitness industry; producing bestselling e-books, promotional material, and optimized web content at a rapid speed.